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is a Gucci and Birkenstock collaboration outlet store in the mix?

Gucci has built a reputation for putting out excellent collaborations. It knows what the people want. Alessandro Michele's reign at the Florentine brand saw the label send a limited edition Adidas collection down the catwalk. There was that The North Face collaboration. Mega stuff for campers, editors and hypebeasts alike. Then there was a collection with Harry Styles. Because, who wouldn't want to dress like the Grammy Award-winning ‘As It Was’ singer?

Now, it looks like Gucci has got another collab on the way. And it's gonna be a goodie. Maybe the best yet. Definitely one for people who like comfort to fawn over. Yep, it's looking very likely that Gucci has a Birkenstock collaboration on the way. 

NEW YORK NY  FEBRUARY 02 Sarah Jessica Parker is seen on the set of And Just Like That on February 02 2023 in New York City.
NEW YORK, NY - FEBRUARY 02: Sarah Jessica Parker is seen on the set of "And Just Like That" on February 02, 2023 in New York City. (Photo by Jason Howard/Bauer-Griffin/GC Images)Jason Howard/Bauer-Griffin

The prospective collaboration has been teased by none other than Sarah Jessica Parker. The actor is currently filming scenes for the upcoming second series of And Just Like That and she was snapped by paparazzi in a pair of never-before-seen Gucci Birks. A touch! Hardly surprising though. Both SJP and her on-screen journo counterpart are respected as some of the most in-the-know fashionistas out there. Both SJP and Carrie get fashion. And they get it first, seemingly. 

The collaboration (disclaimer: it hasn't been announced by either party yet) takes the form of Birkenstock's signature Boston clog, and comes with an all-over GG monogram print. Sure, not entirely inventive, but you just know that it's going to fly off shelves. 

It wouldn't be the first time Birkenstock has tapped a luxury brand. In 2021 it partnered with Dior on a collection of sling-backs and mules. The German brand has also worked with Daniel Arsham on a line of limited edition footwear, while Valentino slapped its VLTN logo onto a pair of black leather sandals. Manolo Blahnik dipped its toe in the Birkenstock collab cauldron, while Proenza Schouler got its moment two years ago.

Meanwhile, for Gucci, it's a marketing move. Birkenstock's Boston clog, as revealed by global search platform Lyst, was one of the hottest products in the world in the final quarter of 2022. A Gucci take on the slip-ons? Mega stuff!

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